Bringing Precision Orthopedics to India

A go-to-market strategy for commercializing a novel, high-performance, patient-specific 3D-printed implant and surgical guide service.

The Innovation

A synergistic approach combining a proprietary heat treatment for superior Ti-6Al-4V implant strength with a proven workflow for patient-specific surgical solutions.

Market Opportunity

Tapping into India's rapidly growing orthopedic devices market, valued at over ₹10,000 Cr, with a clear need for advanced, personalized treatment options.

Competitive Edge

Offering a full-stack service from scan to surgery that is faster, more accurate, and provides demonstrably better patient outcomes than existing solutions.

Competitive Landscape in India

The Indian orthopedic market is large and growing, but dominated by generic solutions. This presents a significant opportunity for a high-value, specialized service.

Indian Orthopedic Implant Market Growth (Projected)

Competitor Analysis

SWOT Analysis

Strengths

  • Proprietary technology Enhanced material properties & proven clinical workflow.
  • Superior patient outcomes Better fit, less invasive, faster recovery.
  • First-mover advantage First to offer an integrated, high-performance custom solution in India.
  • Scientist-led founding team Deep technical expertise and credibility.

Weaknesses

  • High initial Capex Requires investment in SLM printers and facilities.
  • Lack of brand recognition New entity in a market with established players.
  • Complex sales cycle Requires educating surgeons and hospital administrators.

Opportunities

  • Growing demand for personalized medicine Surgeons and patients are seeking better solutions.
  • Medical tourism Attracting international patients with cutting-edge tech.
  • Partnerships with hospitals Establishing Centers of Excellence.
  • Expansion into other orthopedic areas Joints, spine, maxillofacial applications.

Threats

  • Regulatory hurdles (CDSCO) Navigating approvals for custom medical devices.
  • Price sensitivity in the market Competing with lower-cost standard implants.
  • Technology adoption rate Surgeons may be slow to adopt new methods.

A Superior, Integrated Solution

Our service combines cutting-edge material science with a seamless digital workflow to deliver unparalleled precision and performance in orthopedic surgery.

1

Patient Scan & Data Acquisition

▶
2

Collaborative Surgical Planning

▶
3

Advanced Manufacturing & Treatment

▶
4

Surgery & Post-Op

▶

Go-To-Market Strategy

A phased approach focusing on building clinical evidence, establishing key relationships, and scaling operations systematically across India.

Phase 1: Pilot & Validation (Year 1)

Focus: Bangalore. Establish a pilot program with 2-3 leading hospitals. Gather clinical data on 20-30 cases.

Phase 2: Tier-1 City Expansion (Years 2-3)

Focus: Delhi, Mumbai, Chennai, Hyderabad. Build a dedicated sales team and partner with regional distributors.

Phase 3: National Scale-Up (Years 4-5)

Focus: Tier-2 cities and national coverage. Establish a larger manufacturing facility and a national distribution network.

Financial Projections

A model based on a value-based pricing strategy, demonstrating a strong potential for profitability and sustainable growth within five years.

Projected Revenue (5-Year Forecast)

Pricing Model

₹1.5 - 2.5 Lakh

Per case (inclusive of guide, implant, and planning service)

Year 3 Target

250+ Cases

Across 5 major cities

Projected 5Y EBITDA

25-30%

Driven by operational efficiency and scale

Roadmap & Next Steps

Key milestones to bridge the gap from research innovation to commercial reality.

01

Secure Seed Funding (Target: ₹5 Cr)

To cover initial Capex for an R&D/pilot facility, regulatory consulting, and hiring a core business team.

02

Navigate Regulatory Pathway

Engage with CDSCO to clarify the approval process for patient-specific Class C/D medical devices. Prepare documentation for pilot clinical studies.

03

Build the Founding Team

Recruit a CEO/Business Head with medical device experience and an Operations Manager to oversee the production workflow.

04

Establish Strategic Partnerships

Formalize collaborations with initial hospital partners in Bangalore and identify key surgeons to act as clinical champions.